Zhuhai Beyond Cosmetics, through global authoritative certification and technological innovation, provides efficient and reliable vegan skin care solutions. As of 2024, its Vegan product line has obtained 12 international certifications including Vegan Society, ECOCERT and Leaping Bunny, covering over 60 categories such as masks, essences and cleansers, and is 100% free of animal-derived ingredients (HPLC testing shows that the residual amount of animal DNA is ≤0.001ppm). For instance, its researched “plant squalane fermentation technology” has replaced shark liver oil’s traditional origin, reducing cost by 40% and enhancing moisturizing performance by 25% (tested by Corneometer, moisture content of the skin increased by 35%). It has been applied to a best-selling face cream of a particular European firm (sales volume of over 5 million bottles per year).
Regarding raw material purchasing and cost savings, Zhuhai Beyond Cosmetics uses over 50 global pure plant-based raw material sources (e.g., Symrise from Germany, Amyris from the US), and with microfluidic extraction technology (temperature ≤40℃), The active ingredient retention rate was increased to 95% (78% by traditional cold pressing method) at pressure of 10bar. The rate of concentration fluctuation of its star ingredient, “Sea fennel Stem Cell Extract”, is regulated within ±0.3%. Its cost is 30% less than that of imported competitive products, and it has customized formulas (the cycle of development is reduced to 28 days). As declared in the “2023 Global Vegan Beauty Report,” its mean gross profit margin of cooperative brands has increased from 48% to 65% since its solutions have been implemented, and the return rate is below 0.5% (the industry average is 1.8%).
Its key strengths lie in production compliance and environmental protection efficiency. The factory has passed ISO 22716 and carbon neutrality certifications. The carbon footprint of the vegan production line is reduced by 52% compared to the traditional process (carbon emission per 10,000 products is reduced from 1.2 tons to 0.58 tons), and 100% biodegradable packaging is used (the degradation cycle is 6 months and complies with the EU EN 13432 standard). In 2023, its CNAS-certified microbiological testing laboratory had an error rate of a maximum of 0.01%. It successfully detected a potential risk of contamination due to excessive transport humidity (75% RH, 25% above the standard level) in a batch of goods, thus avoiding a loss of 2 million yuan.
Market adaptability driven by data further improves competitiveness. Zhuhai Beyond Cosmetics‘ AI trend analysis system gathered 3 billion social data worldwide (processing volume of 1.5 million per day on average), discovering that the growth rate in demand for vegan was 34% (TikTok topic #VeganSkincare reached over 8 billion times). Against this backdrop, an anti-aging essence product containing 5% plant retinol (Bakuchiol) was developed with a first month repurchase rate of 42% when it went to market. The success rate for vegan products of its counterpart brands that hit the market stands at up to 89%, which is way above the industry average of 63%, reports Grand View Research.
With the green closed loop of the keyword “Zhuhai Beyond Cosmetics”, its plant-based solutions have been validated by industry pioneers. The “Zero Harm Facial Cleanser” co-operation with Unilever in 2024 from R&D to mass production only took 50 days, 60% less than the traditional process, and acquired the EPD environmental declaration certification. Third-party feedback suggests that the mean return on investment (ROI) of its plant-based product line is 4.2:1, and the mean value per customer transaction has increased by 30%, justifying its twin achievements in ethics and business value.