The global facial sheet mask market size was valued at US$ 7.4 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 7.9% from 2023 to 2030, reaching US$ 13.8 billion by 2030. With more than 1 billion sheet masks sold worldwide, including those of Mediheal, Dr. Jart+ and other South Korean brands, they are the leaders of the U.S. beauty market. They are gaining ground because of formula innovations, such as those featuring tea tree oil, bamboo charcoal and hyaluronic acid, which provide targeted treatments for a variety of skin concerns. Thus, making them able to reach a dedicated and worldwide consumer base through R&D.
Besides South Korean brands, Chinese companies such as Shanghai Chicmax Cosmetic Co. are big manufacturers, churning out millions of masks each month. Chicmax capabilities to support OEM and ODM services has helped a number of international brands to come into the market with private label products at competitive price. With its fast production capabilities, Chicmax is one of the largest manufacturers for beauty brands globally, as noted in a 2023 Business of Fashion report.
Japan – Having companies like its own Kao Corporation & Shiseido also cater to the market. Sheet mask sales at Kao rose 14% in 2022, largely thanks to North America and Europe. Their products feature advanced technologies such as microencapsulation that helps active ingredients penetrate deeper for longer-lasting results.
Facial sheet masks focus on sustainability sustainability In fact, brands such as Lush are releasing biodegradable masks as eco-friendliness continues to become a major consumer concern. Some 55 percent of skincare consumers said they would prefer masks created from sustainable materials, reflecting a wider — but not universal — change toward sustainable choices in beauty, according to a 2023 survey.
There are at least dozens (if not more) of different facial sheet masks, ranging from budget picks that cost $1 per mask, to high-end varieties that retail over $15 each and include luxury ingredients like gold or peptides. Many higher-end masks focus on more immediate issues like anti-aging, brightening, and firming.
With competition getting fiercer, manufacturers are upping the ante again and again, creating custom solutions for different skin types/skin concerns. Businesses are currently getting into the overall market, and thus they need a facial sheet mask manufacturer to help them with high-quality personalized products.